Storytelling for User Experience: Crafting Stories for Better Design

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Storytelling for UX, an Interview with Whitney Quesenbery and Kevin Brooks

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Think Usable: Storytelling for User ExperienceCrafting stories for better design

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Meditation For Dummies 4th Edition

Whitney: Well, for one thing, it can tie them together. Then, you might go out and do some user research and build some personas. You might want to think about how each of those personas reacts or interacts with this developing story of what a product is. You can spin out scenarios that explore the design in the context of the story. One of the ways to do that is to tell stories.

You might then want to test the design prototypes, metaphors, and concepts. Kevin: Telling a story and making the context of that story wider basically gives you a set of glasses—a different sets of glasses—that allows people to grow in different ways and, therefore, because the world is different or wider or bigger, whichever you prefer, the problem takes on a different shape. Kevin: The key takeaway? The power of the audience informs the storyteller, enabling him or her to tell a better story.

The power of the audience shows the storyteller how the story is going to work. A lot of it is about listening and being present. I think I can do it. We get interesting, mixed reviews when we do presentations.


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  • Kevin: Thank you! This has been fun! Originally from Australia, Dan has been based in Hong Kong for over 20 years.

    Muzli - Design Inspiration

    Dan has been involved in the field of User Experience for more than 20 years. Read More. Top Process. By Daniel Szuc.


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    • Daniel: What makes for a good story? Thank you to Jeff Parks and Suzanne Lowry for helping with the transcript. Show Comments Share…. Join the Discussion Full name. Email address. Daniel Szuc.